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Idän Taiga ry (a local tourism association) launched targeted quality training for companies involved in combined marketing. Wild Taiga Quality training days, led by Haaga-Perho, have been tailored in the Wild Taiga area on the basis of the practically oriented QUALITY 1000 –programme, directed towards the tourist field, and founded on international quality award criteria. The programme included both company quality training and its Quality Network for continuous follow-up, which is the Finnish Tourist Board’s real-time monitoring tool to manage the QUALITY 1000 –process. In the Quality Network customer satisfaction measurements, companies have added all questions which are significant from the perspective of its own product development and business operations to the basic form. The businesses which have undergone the Wild Taiga Quality Start Up training received the Wild Taiga Quality Logo, indicating that the company has invested in the development of its products and services. Also a Wild Taiga Quality Handbook has been adopted for use by the companies involved. This specifies the area’s combined quality criteria and guidelines for monitoring the quality of products and services as well as applying the quality logo on a continuous basis. The businesses which have undergone the Wild Taiga Quality Start Up training and are using the real-time monitoring tool Quality Network can be recognized from these logos:
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